Withdraw an advertisement featuring a goalkeeper of the Spanish football team considering it racis
Pepe Reina (Spanish football player) has been engaged in a bitter controversy for his role in a television commercial for a multinational insurance. The NGO Operation Black Vote has called the spot, which is also broadcast in Spain, "racist" and called for its withdrawal.
The reason: in his view commits stereotypes that encourage theoretical superiority of the white man on black. The film shows advertising Liverpool goalkeeper in Africa, where he has fallen into the hands of a local tribe.
It is a pun on the name of the player (Reina means Queen in english) and the king of the clan claims it has already chosen queen. The Spanish international then sings the "jingle" of the campaign: "I feel safe."
How would you feel if in England
people could think that Spanish people are stupid, gay and cannibals? Pepe Reina has lived and worked in the UK for almost a decade, do you think is well characterized and the blacks? Said Simon Woolley, director of OBV.
